I am my mum’s cake that gave me a taste for chocolate,
and my dad’s business stories that gave me a taste for sales.
I am our first soufflé which finally rose,
and the first supermarket buyer who said ‘yes’.
I am my wife Annie who encourages me,
and my customers who keep buying me.
I am a trifle, a brownie, a cheesecake and mousse called Gü.
I am James Averdieck, founder of Gü Chocolate Puds.

I am who I am because of everyone.